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Shell

Industry:

Ecommerce/Retail

Country:

Portugal

Company:

Shell is a global energy company with a history dating back to 1907. It’s involved in various aspects of the energy industry, including oil and gas exploration, refining, petrochemicals, and renewable energy. Shell operates worldwide and is known for its commitment to innovation and sustainability.

Case Studies

0.5% revenue growth achieved by optimizing pricing strategy through AI.

CRM Integration

Solution

AI as a Service

Achievement

0,5%​

Increase in revenue derived from improved pricing strategy​

Shell Achivements using AI in Customer Service

Main Achivements

  • >90% More accuracy vs. the previous solution​
  • Lead time 4 weeks – Faster than alternative data science approach​

The challenge

  • Prio/Shell needed a solution to optimize its pricing strategy radically​. ​
  • The main objective is to determine optimal retail pricing as a function of competitors & margins​.​

The solution

  • We deployed Automated Data Prep & Time Series Forecasting to ​help Prio/Shell predict competitor retail pricing at a local level.​
  • The output is used to automatically optimize the pricing strategy​

PRIO’s project got some coverage in the media:

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Shell

Industry

Ecommerce/Retail

0.5% revenue growth achieved by optimizing pricing strategy through AI.
Read case study

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